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Research papers

Advertising pressure

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
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Citation

Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-pressure


Research papers

Advertising pressure (German)

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
×

Citation

Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertising-pressure-german-